Director of Digital Growth

Scottsdale, AZ (On-site)

$170K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize multi-channel paid acquisition with a unified performance mindset, tying ROAS and CAC to measurable business outcomes while driving SEO and AI-driven discovery strategies.

  • Own multi-channel paid programs including Meta, Google, YouTube, TikTok, and emergent channels with a data-driven testing framework.
  • Lead SEO architecture, content priorities, and AI surface optimization to improve organic visibility and health-topic discovery.

Job Description

  • Own paid digital programs across Meta, Google, YouTube, TikTok, and emerging acquisition channels
  • Develop and manage campaign strategies across audience architecture, creative testing, bidding, budget allocation, and performance optimization
  • Set clear ROAS, CAC, CPL, and conversion goals and hold campaigns accountable to measurable business outcomes
  • Audit accounts regularly to identify inefficiencies, performance gaps, and opportunities for scale
  • Build a testing framework that produces meaningful insights and improves performance over time
  • Lead YouTube, paid video, and CTV acquisition strategy with a clear understanding of how video supports both awareness and conversion
  • Partner with Creative to develop briefs rooted in performance data, customer insights, and channel specific best practices
  • Evaluate new platforms and growth opportunities with a disciplined ROI lens and clear testing hypotheses
  • Ensure creative performance learnings are shared across marketing, creative, and eCommerce teams
  • Own SEO strategy across keyword architecture, content priorities, technical SEO, and organic search performance

10X Health System

10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.For more information about 10X Health and to discover how their transformative health programs can elevate your life, visit www.10xhealthsystem.comDISCLAIMER: Not a substitute for professional medical advice.

Founded in 2021
Miami, Florida, USA
161 employees (18 in marketing)