Responsibilities

• Oversee CMS (content management system) implementation and administration, and manage stakeholders through the system
• Lead design, development, content, brand and user experience of ferris.edu and related websites
• Direct continuing evolution of the ferris.edu site to exceed best practices and maintain customer focus
• Supervise Web Marketing Team (full-time, part-time, student staff) and provide professional development
• Organize CMS training for colleagues and review content for relevance and accuracy
• Monitor ferris.edu usage and enforce the university web policy
• Use Omni Insights and analytics tools to evaluate SEO and performance, ensure accessibility, brand consistency, and fix broken/invalid content
• Maintain and update the university’s website calendar, content clarity and spelling
• Assist departments with content development and updates, including SEO, photos, videos, social feeds, and web forms compliant with privacy laws (FERPA, GDPR)
• Manage internal CMS search function; collaborate with IT Services to meet traffic demands; ensure policies for privacy and regulatory compliance
• Ensure knowledge of current laws relevant to Internet and web publishing; ensure WCAG 2.0 AA accessibility; plan digital marketing and advertising; oversee university social media across platforms
• Serve as part of Emergency Management Team for 24/7 emergency website communications; comply with driving requirements when applicable
• Promote an inclusive environment and support student enrollment and retention initiatives

Requirements

• Bachelor’s degree
• A minimum of three years of demonstrated experience with designing, constructing, developing content for, and maintaining websites
• Three years of website development and/or management experience, including HTML, JavaScript, CSS, Google Analytics, SEO, Adobe Photoshop, and W3C standards
• Experience with Content Management System-driven websites
• Demonstrated work experience with Web design and other related creative concept development
• Demonstrated team management/leadership/mentorship experience with strong organizational, troubleshooting, and analytical skills
• Excellent written, oral, and interpersonal communication skills
• Demonstrated work experience with customer service emphasis and/or collaborative, project-based assignments

Preferred

• Master's degree in Marketing, Communications, and/or Public Relations (preferable in higher education)
• Experience with Classic ASP, ASP.net, XML/XSLT, PHP, and SQL
• Experience creating accessible documents using Adobe PDF and Microsoft Word
• Knowledge of Ferris State University structures, constituencies, academic programs, and mission/values
• Experience with digital advertising creation, placement, and monitoring
• Knowledge of social media platforms and analytics

Benefits

• Comprehensive benefits package (health care, vacation, etc.).
• Admin / Admin Temp Benefit Plans