Responsibilities

• Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
• Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
• Drive the evolution of our digital presence to elevate the AspenTech brand in the AI innovation space within the industrial market.
• Lead, mentor, and manage a dedicated web team focused on digital experience.
• Foster a collaborative and high-performing team environment focused on digital excellence.
• Responsible for achieving measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
• Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact.
• Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
• Serve as a critical partner to the Technology Organization, ensuring alignment between digital experience strategy and underlying technology infrastructure.
• Collaborate closely with Product Marketing, Corporate Marketing and other key stakeholders to integrate digital efforts with broader marketing and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field. Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with at least 3-5 years in a team leadership or management role.
• History of large website deployments, working in complex environments with both internal and external agencies and resources
• Proven ability to partner with key stakeholders, at all levels within the organization, and become a trusted resource for guiding the organizations strategy on digital experiences
• Track record of successfully owning and optimizing complex website ecosystems to drive measurable business outcomes (e.g., increased traffic, conversions, lead quality, brand engagement).
• Demonstrated ability to develop and execute digital strategies that align with broader business goals.
• Experience leading and developing high-performing teams.
• Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
• Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors.
• Demonstrated ability to partner effectively with IT/Technology teams and external agencies.

Benefits

• This role is also eligible for bonus or variable incentive pay.
• Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.