Responsibilities

• Design and maintain the annual YouTube content strategy and publishing calendar, as approved by the SVP, Academy Studios, and in collaboration with the Senior Director, Academy Studios.
• Define strategy and oversee the execution, scheduling, and distribution of all Academy, Academy Museum, and Oscars video content across YouTube and associated platforms.
• Own channel optimization, including content packaging, audience segmentation, metadata strategy, publishing cadence, performance analysis, and testing initiatives designed to increase viewership, engagement, and subscriber growth.
• Analyze and translate performance data and audience insights to inform future programming decisions and creative development.
• Partner with producers, designers, editors, and creative partners to ensure that all content is on brand, high quality, and aligned with Academy messaging.
• Manage strategic partnerships with YouTube representatives to identify emerging tools, trends, and content opportunities.
• Partner with YouTube, digital collaborators, and the SVP and Sr. Director, Academy Studios to pilot new formats, amplify reach, and innovate how audiences experience Academy content.
• Work cross-functionally with the Oscars and Academy marketing, communications, and social teams to coordinate releases and ensure unified messaging.
• Lead ideation and content strategy for award season programming.
• Establish YouTube performance benchmarks, generate regular analytics reports, and communicate results and recommendations to the SVP, Academy Studios.
• Establish and oversee delivery workflows to ensure timely, efficient releases.
• Uphold the Academy’s commitment to diversity, equity, accessibility, and inclusion across all content creation.