Responsibilities

• Translate business and brand strategy into clear, compelling creative direction by evolving and stewarding brand creative vision using existing equity frameworks.
• Set and uphold standards for brand voice, visual identity, and creative quality—ensuring consistency while enabling flexibility across channels, audiences, and use cases.
• Serve as a senior creative partner and strategic bridge across Brand, Media, Performance Marketing, and PM disciplines—aligning teams on priorities, trade‑offs, and outcomes.
• Lead digital‑first creative strategy across Paid, Earned, Shared, and Owned channels, balancing long‑term brand building with near‑term performance objectives.
• Guide full‑funnel creative strategy—ensuring awareness, consideration, conversion, and retention experiences are cohesive, intentional, and data‑informed.
• Oversee end‑to‑end creative development from concept through execution across campaigns, always‑on production, and priority initiatives.
• Lead and develop internal creative talent and external agency partners—setting direction, elevating craft, and ensuring accountability to standards and timelines.
• Establish scalable creative frameworks, modular asset systems, and efficient workflows to meet high‑volume, high‑velocity output needs.
• Ensure creative execution adheres to brand governance, equity frameworks, and P&G standards.
• Act as a steward of creative quality, effectiveness, and integrity across Personal Health Care.

Requirements

• Bachelor's Degree in Digital Design, Design, Advertising, Animation, or related field
• 8+ years experience leading digital‑first creative strategy, brand systems, or integrated marketing creative at scale.
• Proven ability to translate complex business and marketing objectives into strong creative direction and systems.
• Strong understanding of how creative impacts growth, revenue, conversion, and retention—especially in performance‑driven ecosystems.
• Experience managing and developing senior creative talent and agency partners within complex organizations.
• Strong conceptual leadership across digital‑first formats, paired with deep craft awareness (design, copy, motion, UX).
• Familiarity with Adobe Suite of tools, AI Platforms, editing tools
• Deep understanding of brand storytelling, tone of voice, and equity stewardship.
• Excellent creative judgment—knows what “great” looks like and how to lead teams there.
• Strong understanding of performance marketing strategies and the role of creative in driving efficiency and scale.
• Executive‑level communication, influence, and collaboration skills; comfortable operating in ambiguity and driving outcomes at scale.
• Ability to work hybrid work schedule in Cincinnati, OH based office.