Responsibilities

• Your biggest initial challenge will be building our Shopify capability across several consumer brands.
• Each brand needs its own strategy, but the fundamentals include:
• - Building and improving Shopify stores that convert and drive higher average order values
• - Developing profitable customer-acquisition strategies across Meta, Google and other relevant platforms
• - Building strong email and SMS programs
• - Testing bundles, offers, landing pages and other ways to increase conversion and cart size
• - Using AI, automation, freelancers and outside specialists to accomplish more with a small, efficient team
• - Understanding and managing the numbers behind the business — CAC, AOV, conversion, gross margin, contribution margin and ultimately profitability
• You will also oversee and support our growing non-Amazon marketplace business, including Walmart.com, Target.com and TikTok Shop.
• We already have people and partners working on these channels. Your job is not to personally do everything. Your job is to make sure the right people, systems, resources and strategies are in place to grow them.

Requirements

• smart, hungry, technical and entrepreneurial
• comfortable with technology, experimenting with new software, AI tools and automation
• understand digital marketing and e-commerce well enough to know what you can do yourself, what can be automated, what can be handled efficiently by freelancers, and when you need to bring in a true expert
• you should be the type of person who sees a problem and immediately starts figuring out how to solve it
• you should be comfortable experimenting with new software, AI tools and automation
• you need to be good enough across these areas to build and lead the team that gets the job done

Benefits

• - 401(k)
• - Paid time off