About Women’s Health
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Our People
Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.
This role is not available for sponsorship, including I-983 participation.
Job Summary
The Director of Digital Commerce is a key strategic leader responsible for architecting and executing a unified digital strategy across Lifecycle Marketing & eCommerce for Bonafide. This role is instrumental in evolving the brand’s digital presence into a seamless, data-informed ecosystem that maximizes long-term customer value, deepens engagement, and supports the company’s transition into a fully integrated omnichannel business.
This leader will unify conversion optimization, customer engagement, and subscription growth strategies into a cohesive performance-driven ecosystem. Their vision is to evolve each channel from a siloed function into a connected engine—where digital touchpoints not only drive direct revenue but also reinforce the brand, build loyalty, and extend the customer journey across both retail and digital environments.
This role reports to the Vice President of Marketing and will play a visible role in shaping the future of Bonafide’s digital customer strategy— blending near-term execution with a long-range vision for how digital can drive sustainable growth and customer lifetime value.
Key Responsibilities
Team & Channel Leadership:

• Lead and mentor a cross-functional team spanning Lifecycle Marketing, Ecommerce & CRO —ensuring strategic alignment and high-impact execution across all digital growth initiatives and channels.
• Set, track and own performance KPIs across channels, with a focus on LTV, CVR, repeat purchase rate, subscription growth/churn, and lead capture.
• Define the long-term strategic vision and roadmap for digital channels, staying at the forefront of evolving technologies like AI, customer behaviors, and platform innovations to fuel sustained competitive advantage.
• Adapt digital channel strategies to support the brand’s expansion into omnichannel, making sure digital, marketplace, and retail touchpoints work in concert.
  

ECommerce & Website Oversight

• Oversee the overall DTC site experience, merchandising and tech stack functionality, including long term vision and roadmap, in collaboration with a third-party dev agency and inhouse team.
• Ensure alignment between site content, campaign messaging, and lifecycle flows to deliver a cohesive and frictionless digital customer journey that drives subscription signups & LTV.
• Lead ongoing optimization efforts across site UX, conversion funnels, and merchandising strategy—leveraging analytics, testing frameworks, and user insights to continuously improve performance and drive business impact.
  

Subscription & Lifecycle Marketing

• Lead the customer retention and lifecycle marketing strategy and metrics across email, SMS and site-based experiences—developing journeys that drive engagement, repeat purchase, subscription and long-term loyalty.
• Drive the end-to-end subscription strategy—accelerating acquisition, retention, churn reduction, and LTV through personalized experiences, offer testing, and continuous performance optimization.
• Oversee CDP optimization & segmentation strategy as well as content personalization to improve conversion, reactivation, and customer satisfaction across all customer cohorts.
  

What Success Looks Like In The Role

• Critical Success Factor #1: Clear improvement in LTV, CVR, repeat purchase rate, and subscription retention/churn across all digital channels.
• Critical Success Factor #2: High-functioning, cross-disciplinary digital team executing coordinated growth plans across lifecycle & eComm
• Critical Success Factor #3: A data-driven, cross-channel journey that delivers personalized, coordinated experiences by boosting engagement, loyalty, and long-term value across digital touchpoints
• Critical Success Factor #4: Demonstrated leadership in aligning digital with retail efforts into a unified customer journey.
• Critical Success Factor #5: Strong communication of strategy, results, and vision/growth opportunities to senior leadership.
  

Required Qualifications
In order to take on these challenges, you’ll need to have:

• 10-12+ years of experience in digital marketing, retention, or eCommerce leadership roles, ideally within consumer health, wellness, or CPG sectors; Experience with a brand moving from DTC to Omnichannel is a plus
• Proven success leading multi-functional digital teams across lifecycle marketing & eCommerce, with clear ownership of channel strategy, performance, and team development
• Track record of driving customer retention, subscription growth, and lifetime value (LTV) through data-informed strategies across digital channels
• Demonstrated ability to evolve DTC strategies in ways that complement and amplify retail performance, using digital to drive long-term customer value and cross-channel loyalty
• Strong strategic and analytical mindset, capable of using data to guide decision-making, prioritize initiatives, and communicate results to executive stakeholders
• Fluency with digital tools and platforms including Simon CDP, Shopify Plus, Klaviyo, Attentive and Ordergroove or similar subscription platforms
• Exceptional communication, collaboration, and leadership skills, with the ability to align cross-functional teams around shared growth objectives and deliver results in a fast-paced environment
• 4-year bachelor's degree; focus on marketing, business or technology a plus
  

OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
SALARY RANGE
National Target Base Pay Range: $143,000.00 - $239,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $159,000 - $265,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.
Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
California Fair Chance Act
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Alert Fraud
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiter@pharmavite.com.
Disclosure
Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.