Responsibilities

• Leads the innovation, development and governance of enterprise wide brand strategy, including brand architecture, positioning, and long term brand evolution.
• Establishes brand standards and ensures alignment across digital platforms, physical environments, and member experience touchpoints.
• Partners with senior leaders to ensure brand strategy supports organizational goals, growth priorities, and member experience expectations.
• Oversees the strategy and performance of digital channels (website, mobile, digital communications), ensuring they reflect brand standards and deliver a modern, intuitive member experience.
• Leads digital modernization initiatives, including platform enhancements, UX improvements, and digital journey optimization.
• Guides high level content strategy for digital channels, ensuring clarity, consistency, and alignment with brand positioning.
• Partners with internal teams to ensure digital content supports product understanding, member education, and experience clarity.
• Ensures digital messaging and experience design reflect organizational values, including accessibility and inclusion.
• Collaborates with Product, Operations, Technology, and Member Experience teams to ensure brand and digital experience standards are integrated across the end to end member
• Provides strategic input on physical environment experience design to ensure alignment with digital experience principles.

Requirements

• Minimum of eight (8) years of progressive marketing experience, including at least five (5) years in a leadership role with responsibility for creating functional strategies or an equivalent combination of education and experience. Demonstrated experience leading brand strategy, digital marketing, and external communications in a complex or regulated environment.
• Bachelor's degree in Marketing, Advertising, Business or related field.

Preferred

• Experience in a financial institution or other highly regulated environment.
• Master's degree in Marketing, Advertising, Business, or a related field.

Benefits

• This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.
• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
• We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Employees also have access to Life and AD&D insurance.
• Employees are able to enroll in our 401k plan.
• Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
• Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.
• All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.