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• Campaign Planning and Execution
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• Provide additional value within self-serve DSP partners through the evaluation of campaign strategy, optimizations, reporting and measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems)
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• Support activation team with direct IO partnership evaluation, planning, and execution.
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• Drive media activation thought leadership within the holistic process in partnership with the SME.
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• Focus on programmatic innovation and be a champion for the program.
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• Support agency partners and activation team in building strong holistic campaigns.
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• Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
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• Review of new solutions and partners as applicable.
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• Lead Roadmap, Learning Agenda and Engagement Model for the Programmatic and Direct channels
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• Supports programmatic adoption across the agency.
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Requirements

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• 8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
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• Deep Technical expertise on all things data and digital.
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• Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
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• Comes from a place of core/native Digital and data centricity.
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• Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
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• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media
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• Highly responsive to crucial demands/requests
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Benefits

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• health/vision/dental insurance
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• 401(k)
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• Healthcare Flexible Spending Account
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• Dependent Care Flexible Spending Account
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• vacation
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• sick
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• personal days
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• paid parental leave
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