Responsibilities

• Campaign Planning and Execution
• Provide additional value within self-serve DSP partners through the evaluation of campaign strategy, optimizations, reporting and measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems)
• Support activation team with direct IO partnership evaluation, planning, and execution.
• Drive media activation thought leadership within the holistic process in partnership with the SME.
• Focus on programmatic innovation and be a champion for the program.
• Support agency partners and activation team in building strong holistic campaigns.
• Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
• Review of new solutions and partners as applicable.
• Lead Roadmap, Learning Agenda and Engagement Model for the Programmatic and Direct channels
• Supports programmatic adoption across the agency.

Requirements

• 8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
• Deep Technical expertise on all things data and digital.
• Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
• Comes from a place of core/native Digital and data centricity.
• Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media
• Highly responsive to crucial demands/requests