Director, Digital Activation

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Requirements

• 8+ years business experience including 5+ years building and/or managing accounts in the programmatic media and/or digital media space
• Ability to translate digital media complexities and tie them to campaign optimizations
• Ability to develop and drive programmatic strategy and thought leadership amongst internal team and client stakeholders, driving towards both micro and macro business goals
• Strong creative and direct communication skills with the ability to engage audiences across in-depth technical concepts
• History of excellence in client work across different verticals and client KPI’s
• Proven performance in advancing client business success using programmatic channels
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
• Proven excellence in leading a team of programmatic traders
• Exceptional attention to detail and organizational skills