Director, Digital Activation

New York City, NY (Hybrid)

$90K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 18 hrs ago

Job Summary

Owns end-to-end client program execution by translating objectives into long term, data‑driven programmatic strategies, leading cross‑functional teams, and driving KPI attainment.

  • Strategic planning and client leadership
  • Forecasting, budgeting, and campaign optimization
  • Team development and mentorship

Job Description

Responsibilities

  • Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
  • Effectively presenting strategic and tactical plans to clients, staff, and internal teams
  • Provide regular insight and training to challenge and develop junior team members
  • Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities

Requirements

  • 8+ years business experience including 5+ years building and/or managing accounts in the programmatic media and/or digital media space
  • Ability to translate digital media complexities and tie them to campaign optimizations
  • Ability to develop and drive programmatic strategy and thought leadership amongst internal team and client stakeholders, driving towards both micro and macro business goals
  • Strong creative and direct communication skills with the ability to engage audiences across in-depth technical concepts
  • History of excellence in client work across different verticals and client KPI’s
  • Proven performance in advancing client business success using programmatic channels
  • In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
  • Proven excellence in leading a team of programmatic traders
  • Exceptional attention to detail and organizational skills
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Salaries

Posted range

$90K/yr – $215K/yr

Taken straight from the job posting.

See all Adelphi Group salaries

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
152

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
Adelphi Group logo

Director, Digital Activation

Adelphi Group · New York City, NY · Hybrid