Director of Destination Marketing | Full-Time | Caney Pines Convention Center

Responsibilities

• Destination Marketing Strategy
• Direct and lead the development and launch of the destination marketing strategy for East Montgomery County.
• Establish the destination's brand positioning, messaging, identity, and value proposition.
• Develop short- and long-term marketing goals focused on awareness, visitation, engagement, and economic impact.
• Identify target audiences and develop strategies to reach visitors, residents, businesses, meeting planners, and other key audiences.
• Develop strategies to position East Montgomery County as a desirable regional and destination market.
• Collaborate closely with the Convention Center's Director of Sales & Marketing to align destination marketing initiatives with venue sales strategies, events, tourism development, and economic impact goals.
• Reports directly to the General Manager of the Convention Center and serves as a strategic partner in advancing the destination and venue's overall business objectives.
• Brand Development & Launch
• Lead the development and launch of the destination brand and marketing platform.

Requirements

• Bachelor's degree in Marketing, Communications, Tourism, Hospitality, Business, or a related field.
• 5-7+ years of progressive marketing experience, with demonstrated leadership responsibility.
• Experience developing and executing integrated marketing strategies.
• Strong experience in brand development, digital marketing, social media, public relations, and strategic partnerships.
• Demonstrated ability to manage budgets, agencies, vendors, and multiple marketing initiatives.
• Excellent communication, presentation, relationship-building, and project management skills.
• Strong understanding of destination marketing, tourism, hospitality, or place branding.

Preferred

• Experience with destination marketing, tourism, convention and visitors bureaus (CVBs), economic development, or place branding.
• Experience launching a new destination, brand, development, or major tourism initiative.
• Experience working with municipalities, tourism organizations, or public/private partnerships.
• Experience developing regional or national destination marketing campaigns.
• Experience in a growing or emerging destination market.
• Strong strategic marketing and brand development expertise.
• Excellent storytelling and content strategy skills.
• Strong understanding of digital and social media marketing.
• Ability to build consensus among diverse stakeholders and community partners.
• Strong analytical skills and ability to measure marketing ROI and economic impact.

Benefits

• Health, Dental, and Vision insurance, 401(k) savings plan, 401(k) Matching, and paid time off (vacation days, sick days, and 11 holidays).