Director, Demand Strategy & Growth at Okta | Bellevue, WA | $204K/yr – $281K/yr

Okta

Director, Demand Strategy & Growth

Bellevue, WA (On-site)

$204K/yr – $281K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Owns a signal-driven growth engine for B2B SaaS with cross-functional buy-in and rapid, scalable plays that boost targeting, activation, and pipeline efficiency.

Growth Strategy: Build a roadmap for a demand engine that improves targeting, activation, and pipeline metrics.
Signal-Based Program Development: Translate triggers into repeatable growth plays deployed across teams and segments.
Global Target Account Strategy: Define and refresh a unified target account list using firmographic, technographic, intent, and engagement data.

Job Description

Growth Strategy: Define the vision and roadmap for Okta’s Growth Lab, building the foundation for a signal-based demand engine that improves targeting, activation, and pipeline efficiency.
Signal-Based Program Development: Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed across teams and segments.
Global Target Account Strategy: Lead the development and ongoing optimization of Okta’s global target account list strategy, defining how target accounts are identified, tiered, prioritized, and refreshed using firmographic, technographic, intent, engagement, and business trigger data.
Demand Engine Architecture: Build the frameworks, processes, and activation models that operationalize signals across outbound, ABM, digital, field, and sales-led motions.
Pipeline Impact: Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency.
Cross-Functional Execution: Partner closely with regional sales leaders, field marketing, growth product marketing, strategy and operations, marketing operations, and business development teams to embed signal-based motions into go-to-market execution.
Measurement & Optimization: Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays.
Team Leadership: Lead and develop a high-performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross-functional alignment.
Executive Alignment: Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy-in for new approaches and influencing broader demand generation strategy.