Director, Demand and Revenue Marketing

Watertown, MA (Remote)

$185K/yr – $215K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Lead global growth marketing and demand generation to fuel pipeline across regions and product lines.

  • Own multi-channel demand generation strategy across regions and stages.
  • Must-have: 12–15 years global SaaS marketing with funnel management and Marketo/Salesforce.
  • Standout: Proven cross-functional leadership with Sales, Product, and Brand.

Job Description

Lead global growth marketing and demand generation to fuel pipeline across regions and product lines.

Responsibilities

  • Translate key business objectives and financial growth goals into clear, scalable marketing priorities that drive measurable pipeline impact.
  • Architect and lead sophisticated, multi‑channel demand generation strategies across global regions, supporting both complex enterprise sales cycles and high‑velocity motions.
  • Develop and operationalize repeatable, scalable demand generation frameworks that deliver predictable growth across products, segments, and regions.
  • Own and execute multi-channel, integrated demand generation strategies that leverage digital, ABM, content, and event tactics to maximize lead quality, engagement, and conversion at every stage of the funnel.
  • Maintain, update, and optimize the company website CMS, content, and functionality.
  • Work with Business Development Representative (BDR) to create promotional materials, manage schedules, and coordinate on-site staff to engage attendees and generate leads at Tradeshows.
  • Define and implement SLAs, processes, and handoffs to Sales to ensure seamless pipeline progression and accountability.
  • Develop and execute growth marketing and content marketing programs that focus on both new opportunity generation and customer account expansion by collaborating with Sales & Product teams.
  • Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
  • Partner closely with centralized corporate teams to align on digital campaign strategy, execution, and measurement including lead scoring, routing, data quality, attribution, and marketing automation workflows.

Requirements

  • 12-15 years of progressive global marketing experience, with a clear understanding of market segmentation, marketing and sales funnel stages, buyer personas and journeys, and conversion rate optimization.
  • 8-10 years SaaS experience required.
  • Demonstrable collaboration with Sales leadership and a deep understanding of sales processes, forecasting, and marketing’s role in quota attainment.
  • Passion for data-driven decision making, curiosity to challenge conventional approaches and motivation to drive continuous improvement.
  • Strong experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) supporting funnel management, reporting, and attribution.
  • Proven ability to design creative campaign concepts, work closely with creative teams, and use storytelling to differentiate in competitive markets.
  • Excellent executive-level communication and presentation skills; comfortable presenting strategy, results, and trade-offs senior executive stakeholders.
  • Strong analytical and strategic mindset, defining KPIs, building dashboards, and using data to drive decision-making.
  • Exceptional project management skills, prioritizing, delegating, and delivering multiple initiatives simultaneously in a fast-paced environment.
  • Ability to thrive in dynamic, high-growth environments.

Preferred

  • Preference will be given to candidates with experience with 2D, 3D and /or CAD SaaS applications.

Benefits

  • Benefits: Benefits for this position include:a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 9 paid holidays per calendar year, paid vacation days beginning at 120 hours annually, 40 paid sick leave hours annually or as provided under state and local paid sick leave laws, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
CDS Visual, a Dover company logo

CDS Visual, a Dover company

5.0 Glassdoor

CDS Visual provides a cloud solution that is trusted by many of the world’s biggest industrial suppliers. The roots of the company include a core competency around industrial product data, sourcing, normalization, and modeling. When combined with an extensive offering of 3D visualization solutions, CDS is uniquely able to re-purpose existing CAD assets to deliver impactful solutions. From catalog products to configured-to-order products, CDS solutions complement our clients’ websites, CPQ, and eCommerce solutions by enhancing, enriching, and unifying their product content to achieve increased conversions. For clients that sell engineered-to-order products, we offer solutions that include configuration, BOM, 3D CAD, manufacturing drawings, and augmented reality.

Founded in 2005
Downers Grove, Illinois, USA
29 employees (4 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
2.5K
Monthly Google Ads Budget
$372
Traffic Source Mix
Search
12.5%
Direct
37.6%
Referral
7.9%
Social
10%
Paid
1.5%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)