Director, Demand Generation at Trend Micro Inc. | Austin, TX

Director, Demand Generation

Austin, TX (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own NABU demand generation with end-to-end ownership of multi-channel funnel, pipeline targets, and fast-iteration budgeting; lead a high-growth demand engine while aligning with Sales, RevOps, Channel Marketing, and Customer Marketing.

Owns the end-to-end demand strategy across paid, content, webinars, and offers to hit multi-million pipeline targets.
Governs funnel metrics by segment and buying center; ensures SLA, routing, and attribution drive seller outcomes.
Leads a growing team and establishes a single source of truth for funnel reporting with weekly pacing and monthly reviews.

Job Description

Responsibilities

Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.
Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers.
Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion.
Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready.
Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions.
Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution.
Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership.
Drive a culture of experimentation — clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions.

Requirements

10+ years of B2B demand generation experience, with at least 4 years leading a demand gen team in a high-growth software or SaaS environment.
Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue.
Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent).
Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).
Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes.
Excellent communicator who can move fluidly between an executive narrative and the campaign-level detail required to coach a team.
Bachelor's degree or equivalent professional experience.

Preferred

Cybersecurity, infrastructure software, or adjacent enterprise technology background.
Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev).
Hands-on familiarity with ABM program design and measurement.

Trend Micro Inc.

Where security meets what’s next The world is changing fast. AI is reshaping how organizations operate, innovate, and connect – and redefining what effective cybersecurity looks like on a global scale. With longstanding deep security expertise and clear market leadership, Trend Micro leads - from securing critical assets to advancing mobility and protecting modern digital life – at every layer of the digital ecosystem. Setting the standard for cybersecurity across 185 countries and more than 500,000 organizations, today Trend Micro operates as the publicly listed parent organization behind a focused portfolio of cybersecurity businesses, each serving distinct customers, markets, and needs. Trend Micro's portfolio contains:- TrendAITM is the enterprise security business of Trend MicroTM and the undisputed leader in AI security, with unmatched platform security expertise. Follow TrendAI's LinkedIn page for updates.- TrendLife: Protect your digital life, everywhere by securing your devices, data, and privacy across mobile and home environments. Helping keep you and your family safe from scams, ransomware, and identity theft – wherever you are.

73 employees (11 in marketing)

www.trendmicro.com/en_us/business.html