Responsibilities

• Enterprise Demand Generation Strategy
• Define and own the corporate marketing campaign strategy aligned to company growth objectives and revenue targets
• Lead the development and execution of integrated marketing campaigns that support awareness, consideration, and conversion across the full funnel
• Design scalable account-based marketing programs that address complex buying committees and long sales cycles
• Integrated Campaigns & Webinars
• Oversee corporate campaigns end-to-end from cross-functional alignment to creative concepts to detailed execution and reporting
• Own and define the webinar strategy and execution as a core demand channel
• Partner with the product marketing team to ensure clear, differentiated messaging across all programs and incorporate product-led growth initiatives

Requirements

• 8+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles, preferably in SaaS
• Demonstrated success driving multi-channel demand generation programs with measurable pipeline and revenue impact
• Experience marketing to suppliers and/or within the retail ecosystem
• Strong understanding of account-based marketing, enterprise buying behaviors, long sales cycles, and multi-stakeholder decision-making
• Data-driven mindset with experience using analytics, marketing automation, and CRM platforms to inform strategy (Salesforce, Marketo, and 6sense experience preferred)
• Excellent executive communication and stakeholder management skills

Benefits

• Bonus Eligible
• For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.