Responsibilities

• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.
• Develop and operationalize the marketing funnel : Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting
• Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.
• Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.
• Partner with Corporate Marketing and Product Marketing teams : Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

Requirements

• 6+ years of B2B SaaS marketing experience
• 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field)
• Ideally within data, AI, or enterprise technology
• Track record of driving measurable pipeline growth
• Experience building and scaling marketing systems that contribute to revenue
• Ability to operate in a fast-moving startup environment with vision and accountability