Responsibilities

• Own full-funnel demand generation strategy and execution — paid, organic, email, nurture, webinar, events, and SDR alignment.
• Build and optimize Opkey's HubSpot instance as the primary MarTech and reporting backbone.
• Develop and execute ABX programs informed by TAM/ICP analysis, buyer journey mapping, and intent signaling.
• Drive pipeline contribution targets in close partnership with SDRs — own the handoff, feedback loop, and conversion metrics.
• Lead content marketing strategy and execution, including thought leadership, SEO, AIO, and website optimization.
• Own data quality across the MarTech stack — list hygiene, enrichment, segmentation, and reporting accuracy.
• Integrate AI-powered tools into outbound, content production, and campaign workflows to increase output and efficiency.
• Build and maintain dashboards that provide clear pipeline visibility to marketing and sales leadership.
• Manage multi-channel campaign calendars across paid media, email, events, and digital channels.
• Identify and test emerging channels and tools that fit Opkey's stage and budget — right-size the stack for where we are, not where we hope to be.

Requirements

• 7+ years in B2B demand generation, with at least 3 years in a senior individual contributor or director-level role.
• Proven track record of building pipeline from near-zero in a Series A to C SaaS environment.
• HubSpot power user — able to build workflows, configure reporting, and manage the full MarTech stack without heavy IT support.
• Hands-on experience with ABX strategy, buyer intent platforms, and multi-touch attribution.
• Strong grasp of TAM/ICP analysis and the ability to match market segments to specific use cases and messaging.
• Data-savvy — comfortable building reports, diagnosing funnel gaps, and presenting pipeline metrics to leadership.
• AI-forward approach to marketing — actively uses modern AI tools for content, outbound, and campaign efficiency.
• Content marketing proficiency — able to brief, edit, and where needed produce content independently.
• Working knowledge of SEO and AIO best practices for website and content optimization.
• ERP domain knowledge (Oracle, Workday, SAP, or Salesforce ecosystem) strongly preferred.
• Test-and-learn mentality — moves fast, measures everything, and iterates without waiting for perfect conditions.

Preferred

• Self-starter who identifies gaps and moves to close them without being directed.
• Comfortable operating without a large team or enterprise-grade tooling budget.
• Strong SDR partnership orientation — treats Sales as a customer, not an audience.
• Low ego, high output — willing to write the email, pull the list, and QA the landing page.
• Fast-twitch and highly responsive — pace matters here.
• ROI-minded — treats budget as their own and can defend every dollar of spend.