Responsibilities

• Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion
• Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
• Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you
• Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion
• Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull
• Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance
• Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations

Requirements

• 5+ years of experience in demand generation at a B2B SaaS company
• Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate
• A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns
• The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy
• Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives
• Experience managing paid campaigns through agency relationships and holding partners accountable to performance
• Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them
• A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work
• Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations
• Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information