Responsibilities

• Own our demand gen strategy - the multi-channel campaign engine (paid, email, webinars, sponsorships, ABX) that drives pipeline across both our PLG and enterprise motions.
• Build and scale ABX programs against priority verticals (IIoT/manufacturing, energy, fintech, aerospace) in partnership with Sales.
• Lead and develop a small team - set clear expectations, push people to grow, and build a function they thrive in, plus manage agency and contractor relationships.
• Own the pipeline target and the model behind it - channel mix, spend allocation, conversion rates, stage-by-stage targets.
• Partner cross-functionally - with PMM and Content on campaign messaging, Web on landing pages and conversion paths, and SDR leadership on lead handoff and feedback loops.
• Use AI and automation to make the team more efficient — campaign builds, personalization, reporting — so we scale output without scaling headcount at the same rate.
• Track AI-driven discovery trends - how AI search is reshaping top-of-funnel behavior for technical buyers, and bring that into channel strategy.
• Own and defend the demand gen budget

Requirements

• 10+ years in B2B SaaS demand generation or growth marketing , including 3+ years leading a team
• Experience marketing to technical audiences, and comfort being in rooms where people build things you don't necessarily build yourself
• A track record running both PLG and enterprise GTM motions , ideally at the same company.
• You build with AI as a default in your own work , using it to design workflows, automate campaign and reporting work, and move faster than headcount alone would allow.
• Fluency with a modern marketing/sales stack , like Marketo, Salesforce, Qualified, and Clay, and a data-driven approach you can defend to sales and executive leadership.
• Strong sense of ownership ; you don't wait for a playbook. You see a gap, build the solution, and ship it.

Preferred

• Experience marketing an open source product
• Working knowledge of GEO/AEO/AI search and how it's changing content and demand strategy
• Background in time series, observability, IoT, or adjacent infrastructure/data categories

Benefits

• Medical/dental/vision insurance with 100% coverage for employees
• Company contribution to your FSA
• Flexible Time Off - take the time you need
• Life Insurance, short and long term disability insurance
• 401(k)
• Wellness programs
• Annual professional development budget
• Financial planning and legal advice