Responsibilities

• Demand Generation Strategy Design and own the demand engine — blending paid, organic, content-driven, and community channels into a cohesive, always-on pipeline machine. Move beyond MQL-centric thinking toward signal-based, intent-driven programs that surface and engage high-fit accounts at exactly the right moment.
• Creative Campaign Development Partner with our in-house creative team to develop campaigns that cut through. Think original research drops, video-first content series, social moments that earn attention — not just gated assets and batch emails. You'll brief the creative team, shape the strategy, and own the outcomes.
• Paid & Performance Own paid media strategy across LinkedIn, display, and emerging channels. We've spent a lot on LinkedIn ads and written the playbook on it. You'll take that foundation and push it further, with a focus on full-funnel efficiency and pipeline quality over volume.
• Funnel Ownership & Sales Alignment Own the marketing-to-sales handoff end to end: lead scoring, routing, qualification criteria, and shared SLAs with sales. Build attribution models and dashboards that give leadership a clear picture of what's generating pipeline and where to invest.
• Experimentation & Optimization Run structured experiments across every layer of the funnel including ad creative, landing pages, email, conversion flows. Build a culture where the data influences and your judgement makes the final call.
• ABM & Enterprise Programs Partner with sales to run multi-touch ABM plays targeting CROs, VPs of Sales, and Revenue Operations leaders. Develop personalized programs that feel relevant and timely.
• Team Leadership Lead and grow a high-performing demand generation team. Stay close enough to the work to set strategy, diagnose issues, and drive execution, especially in the early stages of building.