Responsibilities

• Pipeline Creation and Top-of-Funnel Growth - Pipeline ownership— Own marketing-sourced and influenced pipeline targets end-to-end, including qualified opportunities, accepted pipeline, conversion rates, velocity, and closed-won influence.
• Segment-specific programs— Build and scale top-of-funnel programs that generate consistent, high-quality demand from ICP enterprise, public sector, SME, and expansion segments, with distinct motions for each.
• Multi-channel campaigns— Design and execute campaigns across paid media, content syndication, ABM, email nurture, webinars, events, and emerging channels with a relentless focus on ICP fit and pipeline quality.
• Technical ABM programs— Build outbound and ABM programs anchored in specific pain signals, trigger events, integration use cases, and DomainTools research.
• Credibility-first content motions— Create technically substantive demand assets, including research-backed narratives, solution briefs, integration-focused workshops, and practitioner-grade proof content, that earn trust with CISOs, SOC Directors, and threat intelligence teams.
• Product-to-pipeline translation— Translate a rapidly expanding product portfolio spanning threat detection, enrichment, investigation, real-time feeds, and AI-native workflows into demand programs that reach the right buyers with the right message at the right time.
• Inbound System and Lead Flow - End-to-end lead ownership— Own the complete lead flow from first touch to sales-accepted opportunity, including routing logic, qualification SLAs, disqualification rules, recycling workflows, and attribution integrity across Salesforce, Marketo, and 6sense.
• Speed and precision— Ensure every high-value inbound request is routed, followed up, and measured with speed and precision. No friction, no leakage.
• Website, Digital, and Search - Website as a demand asset— Own the DomainTools website as a demand generation engine, with accountability for performance, conversion optimization, and user experience.
• Modern search strategy— Lead SEO strategy including traditional search, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure DomainTools is visible wherever buyers are searching, including AI-powered search interfaces where more than half of enterprise security buyers now conduct product research.

Requirements

• 8-12+ years in B2B demand generation or revenue marketing, with 4+ years at Director level or equivalent
• Proven pipeline ownership in mid-market to enterprise environments with complex, long sales cycles.
• Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets. You understand buyers like CISOs, SOC Directors, and threat intelligence teams, and you know the difference between messaging that earns practitioner trust and messaging that gets ignored.
• Strong top-of-funnel and ABM background. You've built programs from weak foundations, not just optimized existing ones.
• Hands-on fluency with modern MarTech Salesforce, Marketo, 6sense and ZoomInfo
• Website and digital experience managing sites as demand assets, including SEO, paid search, and conversion optimization
• AI and automation fluency with practical skepticism. You know the difference between tools that improve ICP pipeline and tools that automate noise. You experiment with measurement discipline, not enthusiasm alone.
• Strong sales partnership instincts. You've built trust with sales teams and co-owned outcomes, not just handed off leads.
• Segmentation depth the ability to build distinct motions for enterprise ICP, public sector, SME, and expansion. You don't treat all demand the same.
• Executive-level communication and the ability to run a rigorous inspection cadence

Preferred

• Experience marketing a platform that spans multiple product lines or intelligence categories, not just a single-point solution
• Familiarity with security workflows SOC operations, incident response, threat hunting, SIEM/SOAR/TIP integrations, and how security teams operationalize intelligence in tools like Splunk, CrowdStrike, or Palo Alto Networks
• Experience marketing to or within the public sector or federal government
• Background building demand in a high-growth phase with new products shipping fast, a category expanding, and messaging evolving
• Experience building community-driven or peer-influence programs, given that peer recommendations are now the leading driver of vendor discovery among enterprise security buyers

Benefits

• DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.
• DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law.