Responsibilities

• Pipeline Ownership - Own qualified pipeline targets and be accountable for Marketing’s contribution to revenue across all of AEM's markets and segments - Work closely with sales leadership to align on lead quality standards, handoff processes, and pipeline conversion expectations
• Integrated Campaign Strategy - Design and lead integrated demand creation campaigns built around target account within high-priority verticals - Generate original campaign concepts and bring them forward. This role is expected to be a source of ideas, not just a recipient of them - Build campaigns where channels reinforce each other rather than running as isolated tactics, spanning digital marketing, content syndication, tradeshows, SDR outreach, and events - Own the tradeshow and event strategy from program design through post-event follow-through
• Account-Based Marketing - Build and run ABM programs targeting AEM's priority accounts across public sector and private sector verticals - Develop tiered account engagement strategies that align sales and marketing around shared target lists, account intelligence, and coordinated outreach - Design programs to move buying committees, not just generate individual contacts
• Team and SDR Leadership - Manage a team of marketing managers responsible for program execution across channels and market segments - Lead the SDR function, including hiring, onboarding, coaching, and holding the team accountable to pipeline contribution - Build a team culture around disciplined experimentation: clear hypotheses, documented results, and fast iteration
• Marketing Technology and Operations - Own the marketing technology stack. This role effectively covers marketing operations, as the toolset is primarily built to support demand generation - Ensure CRM, marketing automation, and supporting tools are configured and maintained in ways that support pipeline visibility and program execution - Build reporting that gives marketing and sales shared, current visibility into funnel health and program performance - Lead attribution discussions to keep investment decisions grounded in data and results
• AI and Continuous Innovation - Combine first principles thinking with applied AI to transform Marketing towards an AI-native operation - Continuously assess where AI can compress timelines, sharpen targeting, or raise the quality of program execution - Serve as a genuine resource for marketing leadership and the broader team on where AI is going and how to use it to drive efficiency

Requirements

• 10 or more years of B2B demand generation experience, with at least 3 years in a senior leadership role owning pipeline targets and managing a team
• A track record of building creative, integrated demand programs that you originated, not just executed
• Deep experience with account-based marketing across complex buying environments, including both commercial and public sector accounts
• Experience leading or closely partnering with an SDR function, with a clear point of view on what good SDR leadership looks like
• Hands-on familiarity with modern marketing automation and CRM platforms, including HubSpot or a comparable MAP, and Salesforce
• Working knowledge of AI tools applied to demand generation, with enough depth to lead others in adopting them
• Strong analytical instincts: able to identify pipeline problems in the data and communicate program performance clearly to senior leadership

Benefits

• US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%.