Director, Demand Generation at AEM | USA | $140K/yr – $170K/yr

AEM

Director, Demand Generation

USA (Remote)

$140K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B demand generation and ABM for AEM across sectors, with senior leadership over programs, SDR, and Marketing Tech.

Own pipeline targets and lead integrated demand campaigns across channels for AEM's markets
Must-have: 10+ years in B2B demand generation with 3+ years in senior leadership
Standout: ABM program leadership and SDR function oversight with data-driven results

Job Description

Responsibilities

Pipeline Ownership - Own qualified pipeline targets and be accountable for Marketing’s contribution to revenue across all of AEM's markets and segments
Work closely with sales leadership to align on lead quality standards, handoff processes, and pipeline conversion expectations
Integrated Campaign Strategy - Design and lead integrated demand creation campaigns built around target account within high-priority verticals
Generate original campaign concepts and bring them forward. This role is expected to be a source of ideas, not a recipient of them
Build campaigns where channels reinforce each other rather than running as isolated tactics, spanning digital marketing, content syndication, tradeshows, SDR outreach, and events
Own the tradeshow and event strategy from program design through post-event follow-through
Account-Based Marketing - Build and run ABM programs targeting AEM's priority accounts across public sector and private sector verticals
Develop tiered account engagement strategies that align sales and marketing around shared target lists, account intelligence, and coordinated outreach
Design programs to move buying committees, not just generate individual contacts
Team and SDR Leadership - Manage a team of marketing managers responsible for program execution across channels and market segments

Requirements

10 or more years of B2B demand generation experience, with at least 3 years in a senior leadership role owning pipeline targets and managing a team
A track record of building creative, integrated demand programs that you originated, not just executed
Deep experience with account-based marketing across complex buying environments, including both commercial and public sector accounts
Experience leading or closely partnering with an SDR function, with a clear point of view on what good SDR leadership looks like
Hands-on familiarity with modern marketing automation and CRM platforms, including HubSpot or a comparable MAP, and Salesforce
Working knowledge of AI tools applied to demand generation, with enough depth to lead others in adopting them
Strong analytical instincts: able to identify pipeline problems in the data and communicate program performance clearly to senior leadership

Benefits

US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%.

AEM

AEM is a global leader in test innovation. We provide the most comprehensive semiconductor and electronics test solutions based on the best-in-class technologies, processes, and customer support. We deliver customized, application-specific solutions to meet our customers’ application needs. With full-stack test capabilities for advanced engineering to high-volume manufacturing, we provide innovative test solutions to drive successful customer outcomes in innovation. We set ourselves to redefine test through our Test Cell Solutions Business and Instrumentation Business. We innovate test to test innovation, providing leading-edge engineering solutions to meet the demands of fast-moving industries. With customer intimacy at our core, we build strong partnerships with our customers through our global network, tailoring solutions and delivering services that meet their needs. Beyond our leading-edge test innovation, we take pride in building strong partnerships with our customers and catering to the demands of an ever-evolving advanced manufacturing landscape.AEM has a global presence across Asia, Europe, and the Americas. Our R&D centers are crucial in innovating and advancing our in-house engineering capabilities to deliver technologies and solutions for the next generation of semiconductor testing needs. AEM's R&D centers are situated in Singapore, Malaysia, Finland, France, and the US. With manufacturing plants located in Singapore, Malaysia (Penang), Indonesia (Batam), Vietnam (Ho Chi Minh City), and Finland (Lieto), and a global network of engineering support, sales offices, associates, and distributors, we offer our customers a robust and resilient ecosystem of test innovation and support.AEM Holdings Ltd is listed on the main board of the Singapore Exchange (Reuters: AEM. SI; Bloomberg: AEM: SP). AEM’s head office is in Singapore.

Founded in 2000

Singapore, SGP

943 employees

www.aem.com.sg