Director, Demand Generation & ABX

USA (Remote)

$2K/yr – $200K/yrDirector/Executive15+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end demand gen for a multi-channel SaaS, aligning with product marketing, sales, and ops to drive pipeline and revenue through ABM, content, and AI-enabled optimization.

  • Growth ownership: pipeline contribution, funnel performance, and forecasting across paid media, content, events, and agencies.
  • ABM and demand strategy: lead account-based programs for priority targets with Sales and PMM, guided by intent and audience insights.
  • Content and tech: lead content strategy across the buyer journey with a high-performing content engine and AI/automation to improve conversion and nurture.

Job Description

Responsibilities

  • Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals
  • Help define the AI Proving Grounds category and build market awareness through integrated campaigns, thought leadership, and engagement
  • Partner with Product Marketing to translate positioning and messaging into key campaign themes and targeted demand programs
  • Align marketing and sales around campaign priorities, target audiences and revenue goals
  • Own pipeline contribution targets and demand gen performance across the funnel
  • Forecast and report on pipeline, revenue impact, conversion rates and sales velocity
  • Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals
  • Use intent signals, audience insights, and experimentation to improve conversion rates and pipeline efficiency
  • Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing
  • Lead content strategy across the buyer journey, ensuring campaigns are supported by relevant, high performing content, and a consistent brand voice

Requirements

  • 15+ years of B2B SaaS demand generation experience across high-growth and enterprise environments.
  • Proven track record of building pipeline and driving measurable revenue outcomes.
  • Experience developing content strategies in partnership with Product Marketing.
  • Deep expertise in account-based marketing and data-driven targeting strategies.
  • Strong partnership with Sales leadership and a history of improving pipeline conversion and lead quality.
  • Experience building, managing, and developing high-performing teams.
  • Experience managing multi-million-dollar marketing budgets and forecasting pipeline impact.
  • Executive presence with the experience communicating strategy and performance and investment recommendations to executive leadership.
  • Experience with modern demand gen and marketing technology platforms, such as 6sense, Demandbase, Bombora, ZoomInfo, HubSpot, Marketo, and Salesforce.
  • MBA or equivalent experience preferred.

    Benefits

    • Compensation. Base salary: $200,000 reflecting our confidence in your expertise and impact, with the opportunity for bonuses tied to company performance and individual contributions.
    • Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
    • Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.
    • Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match.
    • Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.
    • Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments.
    • Ownership Opportunities. Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.
    • Referral Rewards. Earn $1,500–$3,500 for every qualified hire through our employee referral program.
    • Peloton Interactive Wellness Program. Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.

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