Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
1 day ago
Director of Demand Gen
Santa Monica, CA (Remote)
$190K/yr – $220K/yrDirector/ExecutiveFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the multi-channel demand engine and turn brand work into measurable pipeline growth, while shaping GTM strategy and category-level messaging.
- Demand Gen Ownership: Build a compounding pipeline across paid, email, events, content, partners, and SEO with clear ROI.
- GTM Systems & Strategy: Define ICP, messaging, and campaign architecture; partner with leadership to set the go-to-market approach.
- AI-Driven Ops: Deploy AI tools to automate research, content, and workflows that scale output and improve attribution and NPS.
Job Description
- Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
- Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
- Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
- Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
- Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
- Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.
Tapcart
Tapcart is the mobile commerce platform of leading brands, helping build stronger customer relationships through fully custom, personalized mobile shopping experiences.We power mobile apps that have processed over $9+ Billion in sales for brands like LSKD, Shoe Palace, BÉIS, Princess Polly, BYLT Basics, and 2,000+ others.Tapcart is proud to be a Shopify Ventures portfolio company since 2021.
