Demand Gen BA
Catapult Federal Services
Irving, TX (Remote)
In-houseFull-timeMid level
11 hrs ago
Director, Demand Capture Excellence
Los Angeles, CA (Hybrid)
$183K/yr – $276K/yrDirector/ExecutiveFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and elevate demand capture media for AAA games across PC, console, and mobile, driving AI adoption and platform evolution to maximize funnel efficiency and ROI.
- Lead AI initiatives and innovative channel strategies that optimize acquisition and activation for EA’s games, partnering with platforms and campaigns to stay ahead of industry changes.
- Develop and gain alignment on a Media Investment Framework used by Franchise Directors in funnel allocations and standardize campaign setup, measurement, and experimentation.
Job Description
Own and elevate demand capture media for AAA games across PC, console, and mobile, driving AI adoption and platform evolution to maximize funnel efficiency and ROI.
- Lead AI initiatives and innovative channel strategies that optimize acquisition and activation for EA’s games, partnering with platforms and campaigns to stay ahead of industry changes.
- Develop and gain alignment on a Media Investment Framework used by Franchise Directors in funnel allocations and standardize campaign setup, measurement, and experimentation.
