Own and elevate demand capture media for AAA games across PC, console, and mobile, driving AI adoption and platform evolution to maximize funnel efficiency and ROI.

• Lead AI initiatives and innovative channel strategies that optimize acquisition and activation for EA’s games, partnering with platforms and campaigns to stay ahead of industry changes.
• Develop and gain alignment on a Media Investment Framework used by Franchise Directors in funnel allocations and standardize campaign setup, measurement, and experimentation.