Director of Data, Ads

San Francisco, CA (Hybrid)

$276K/yr – $380K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the Ads data strategy while building and scaling the team that powers ads ML, auction design, and data pipelines; translate vision into a prioritized roadmap and operating model that cross-functions can execute against.

  • Drive Ads data strategy across ML ranking, auction design, and data pipelines to power decision making.
  • Lead and scale the Ads Data team, mentoring ICs and building a high-velocity culture through hypergrowth.
  • Align roadmap with company strategy and design governance for cross-functional execution.

Job Description

Responsibilities

  • Define the holistic data vision and strategy for Ads, spanning retrieval/ranking ML (search ads relevance, query understanding, personalization), bidding/marketplace/auction systems (auction design, bid optimization, pacing, budget allocation, advertiser ROI), and data engineering/ETL (pipelines, data foundations, and analytics that power decision-making across the org).
  • People-manage and grow the full group of Applied Scientists and Analytics Engineers on the Ads Data team — hiring, mentoring, setting career development paths, and building a strong technical culture as the team scales through hypergrowth.
  • Own the team's long-term technical roadmap, ensuring it's tightly aligned to company and Ads org strategy, and translate that roadmap into clear priorities, staffing plans, and execution.
  • Partner with cross-functional leaders to design and run the team's operating model — planning cadence, prioritization frameworks, roadmap reviews, and cross-team rituals — so Ads Data operates as a high-leverage, well-run function as it grows.
  • Drive significant business impact through hands-on contribution to high-priority ML/algorithmic problems when needed, while building the team's ability to deliver this work independently and at scale.
  • Serve as a key member of the broader Data leadership team, contributing to how the data org is built and run — both technically (architecture, tooling, standards) and organizationally (processes, career frameworks, hiring bar).
  • Represent Ads Data in company-level strategic conversations, ensuring data and ML considerations are embedded early in product and business planning.

Requirements

  • 8+ years of experience in data science, applied ML, or ML engineering roles, ideally with exposure to ads, search, recommendation systems, marketplaces, or auctions.
  • 4+ years of experience managing technical teams of 5+ people, including senior ICs.
  • Direct experience with ads marketplaces, auction systems, or search/recommendation systems.
  • Demonstrated ability to set technical vision and strategy for a team or org, and to translate that strategy into roadmaps, priorities, and measurable outcomes.
  • Comfort operating across a broad technical surface area — from ML modeling (bidding, auction, ranking, relevance) to data engineering and analytics infrastructure — with enough depth to earn credibility with ICs across all of these areas.
  • Strong track record partnering with cross-functional partners to define team operating models and drive cross-functional execution.
  • Excellent communication skills, with the ability to flex between technical depth and business-level narrative depending on the audience.
  • Comfort with ambiguity and rapid change — this team is young and growing fast, and the role requires building process and structure while the ground is still shifting.

Preferred

  • Academic background in Computer Science, Machine Learning, Statistics, Math, Operations Research, or a related field; PhD a plus.
  • Prior experience building or scaling a data/applied science org from an early stage.
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Faire

4.0 Glassdoor

Faire is the wholesale marketplace empowering brands and retailers to strengthen the unique character of local communities.

Founded in 2017
San Francisco, California, USA
1.5K employees (172 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
7M
Monthly Google Ads Budget
$84.5K
Traffic Source Mix
Search
22.4%
Direct
72.6%
Referral
3.5%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
108 (7% of company)
Median Career Experience
11 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.7B
Last Raise
$416M
Secondary Market, 4 months ago

Funding History

  • Nov 2025
    Secondary Market
  • Sep 2023
    Corporate Round
  • May 2022
    Series G • $416M

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