Director, Customer Marketing, East Region

Responsibilities

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives and system resources.
• Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
• Lead customer innovation strategy and commercialization, identifying and advancing beverage, occasion and experience opportunities that unlock incremental growth for the customer and TCCC.
• Lead digital transformation across the customer journey, identifying opportunities to leverage digital, loyalty, delivery and emerging capabilities to drive consumer engagement, beverage incidence and growth.
• Lead and execute customer conference TCCC presence, driving relationships with franchisees. Work closely with 3rd party partners to execute all components of the conference.
• Develop long-term customer partnerships with ownership of senior-level marketing relationships across complex Customer systems
• Experience navigating and influencing complex franchise, bottler and/or multi-stakeholder Customer systems to align around shared priorities and accelerate execution.
• Navigate the broader Coca-Cola system effectively, building credibility and productive relationships at multiple levels internally and externally.
• Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.

Requirements

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
• Self-starter that’s passionate about driving growth for both the customer and TCCC
• Skills: Channel Marketing Strategy, Collaboration, Commercialization, Consumer Insight Analysis, Consumer Insight Generation, Customer Marketing, Digital Marketing, Growth Mindset, Growth Strategies, Guest Engagement, Innovation, Joint Business Planning, Leadership, Marketing, Marketing Analytics, Marketing Execution, Marketing Strategies, Relationship Building, Revenue Growth Management, Stakeholder Influence, Storytelling
• Agency Management

Preferred

• Revenue Growth Management experience or demonstrated understanding of RGM principles preferred
• Agency Management
• Self-starter that’s passionate about driving growth for both the customer and TCCC

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.