Director, Customer Acquisition Analytics & Marketing Execution at Allstate | Chicago, IL | $158K/yr – $217K/yr

Director, Customer Acquisition Analytics & Marketing Execution

Chicago, IL (Remote)

$158K/yr – $217K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Job Summary

Own the measurement-driven lifecycle for cross-channel customer acquisition and retention with AI-enabled personalization and rapid experimentation.

Growth Analytics: Build and maintain KPI definitions, attribution models, and executive-ready reporting that tie campaigns to company goals.
Personalization & Experiments: Lead segmentation, propensity insights, A/B/multivariate testing, and AI-driven targeting to optimize cadence and channel mix across acquisition, onboarding, and win-back.
AI-Driven Transformation: Leverage GenAI to boost productivity, reduce costs, and improve message timing and relevance at the moment of need.

Job Description

The Director, Customer Acquisition Analytics & Marketing Execution sits in the Customer Experience Transformation team and leads enterprise initiatives that drive new customer acquisition and retention through moment-based, customer-centric communications across direct mail and digital methods supporting all distribution channels.
Own the design, execution, and maintenance of the measurement system enabling robust reporting and optimization to ensure achieving the desired business outcomes.
Innovate with generative and agentic AI to transform team productivity, expenses, and communication effectiveness.
Partner across the business areas, channel owners, Analytics/Data, and Technology to deliver measurable business results through strong measurement science, testing, and continuous optimization.
Design and execution of a measurement system and structure: Set KPI definitions and reporting standards; validate key assumptions; define the measurement and attribution approach with partners; apply sound experimental/causal methods; and deliver clear reporting and executive readouts that connect campaign activity to company goals.
Drive segmentation, personalization, and optimization: Lead sophisticated analytics to apply segmentation and propensity insights so messages reflect customer context and reinforce the value of joining and staying with Allstate. Own experimentation roadmap (A/B, multivariate); and optimize targeting, cadence, and channel mix with AI/ML driven personalization to meet customer needs at every stage.
Innovate with AI and improve: Stay current on lifecycle and communication best practices; leverage AI to improve team productivity and communication effectiveness; and continuously refine the right message, at the right moment, in the right channel to drive business results.
Uphold and influence ECX standards: Ensure communications are personalized, proactive, and relevant—so customers feel recognized, understood, and supported.
Lead lifecycle strategy: Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns to drive new business growth and improved retention.
Collaborate with business and channel owners: Partner with enterprise business stakeholders and channel owners to align on strategy, priorities, roadmaps, capacity, and operating guardrails—ensuring scalable, compliant, and consistent execution.

Allstate

At Allstate, we're advocates for peace of mind and a good life. And that comes through in everything we do. From building innovative teams that truly understand our customers' needs, to challenging each other to develop our careers in a meaningful way, and finally to the incredible results we're able to achieve together. See how we’re creating a better future through innovation, advocacy, and empowering people and communities.

Founded in 1931

Northbrook, Illinois, US

58K employees (1,454 in marketing)

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