Responsibilities

• Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
• Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
• Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors.
• Act as the organization's cultural advisor, regularly sharing insights, trend reports, and recommendations with leadership and helping teams identify opportunities to better connect with younger audiences.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.

Requirements

• Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
• Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
• Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors.
• Act as the organization's cultural advisor, regularly sharing insights, trend reports, and recommendations with leadership and helping teams identify opportunities to better connect with younger audiences.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.

Preferred

• We are less concerned with a traditional career path and more interested in finding someone who has demonstrated an exceptional ability to understand, predict, and influence culture. Potential backgrounds may include:
• Working at top culturally relevant brands (e.g., Rhodes)
• Social media and creator ecosystems
• Creative agencies
• Entertainment, media, music, fashion, or lifestyle brands
• Has a deep and intuitive understanding of Gen Z culture.
• Is able to combine deep cultural intuition with strategic business thinking.
• Is naturally curious and deeply immersed in digital culture.
• Has strong instincts for what feels relevant, authentic, and influential.
• Is equally comfortable advising executives and collaborating with creative teams.

Benefits

• Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
• Unlimited PTO + 1 company-wide week off + Focus Fridays every week
• Fully paid life and long-term disability insurance
• 401k with 4% company match if you contribute 6%, 90-day eligibility
• Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
• Maternity and Fertility benefit + 26 week paid parental leave
• Premium App Access
• Inclusion at Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.