Director, CTV Media Strategy & Activation

USA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Establish strategic direction and account leadership across digital video initiatives
  • Champion CTV and Digital Video Innovation
  • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
  • Responsible for shaping the vision and overarching strategy for Digital Video Planning
  • Act as a thought leader, standardize best practices, and streamline efficiencies & automation
  • Develop POVs on industry trends related to Digital Video and build senior-level client relationships
  • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
  • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders

Requirements

  • Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
  • 8+ years of hands-on experience, with a focus on digital video planning and activation
  • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
  • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
  • Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
  • A collaborative spirit and an active interest in mentoring and managing team members
  • A strong interest in ad tech, digital video trends and innovation
  • Strong project management skills and high attention to detail

Benefits

  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
Rain logo

Rain

2.6 Glassdoor

Rain is a cryptocurrency brokerage and custodian servicing the Middle East, Turkey, and North Africa.

Founded in 2017
Manama, Capital Governorate, BHR
261 employees (22 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
149.8K
Monthly Google Ads Budget
$4
Traffic Source Mix
Search
42.7%
Direct
42.9%
Referral
10.2%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~261

Marketing Team

Marketing Team Size
11 (4% of company)
Median Career Experience
3 years
Median Tenure
1.3 years

Funding

Total Funding
$222.7M
Last Raise
$110M
Series B, 4 years ago

Funding History

  • Jan 2022
    Series B • $110M
  • Nov 2021
    Series Unknown • $75M
  • Aug 2021
    Series A • $25M