Director, CTV Media Strategy & Activation

USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital video strategy and client leadership across planning and IP while managing a high-signal DSP- and ad-tech oriented team.

  • Own strategic direction for digital video initiatives and client leadership.
  • Must-have: 8+ years in digital video planning/activation.
  • Standout: Fluency with DSPs The Trade Desk, DV360, Amazon, Yahoo, and Viant

Job Description

Responsibilities

  • Establish strategic direction and account leadership across digital video initiatives
  • Champion CTV and Digital Video Innovation
  • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
  • Responsible for shaping the vision and overarching strategy for Digital Video Planning
  • Act as a thought leader, standardize best practices, and streamline efficiencies & automation
  • Develop POVs on industry trends related to Digital Video and build senior-level client relationships
  • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
  • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
  • Oversee development of effective performance and brand-building strategies specific to digital video
  • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech

Requirements

  • Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
  • 8+ years of hands-on experience, with a focus on digital video planning and activation
  • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
  • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
  • Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
  • A collaborative spirit and an active interest in mentoring and managing team members
  • A strong interest in ad tech, digital video trends and innovation
  • Strong project management skills and high attention to detail
  • Appreciation of our Core Values

Benefits

  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
  • Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
Rain logo

Rain

2.6 Glassdoor

Rain is a cryptocurrency brokerage and custodian servicing the Middle East, Turkey, and North Africa.

Founded in 2017
Manama, Capital Governorate, BHR
261 employees (22 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
149.8K
Monthly Google Ads Budget
$4
Traffic Source Mix
Search
42.7%
Direct
42.9%
Referral
10.2%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~261

Marketing Team

Marketing Team Size
11 (4% of company)
Median Career Experience
3 years
Median Tenure
1.3 years

Funding

Total Funding
$222.7M
Last Raise
$110M
Series B, 4 years ago

Funding History

  • Jan 2022
    Series B • $110M
  • Nov 2021
    Series Unknown • $75M
  • Aug 2021
    Series A • $25M