Director, Cross-Channel Planning

New York City, NY (Hybrid)

$125K/yr – $230K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the integrated media strategy and leadership for Beauty Co-Lab, driving cross-channel, data-informed growth and innovative partnerships that transform client outcomes.

  • The Director manages the daily strategic needs of the business and integrates with the broader OMG teams, creative partners, and media owners.
  • They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
  • They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.

Job Description

Own the integrated media strategy and leadership for Beauty Co-Lab, driving cross-channel, data-informed growth and innovative partnerships that transform client outcomes.

  • The Director manages the daily strategic needs of the business and integrates with the broader OMG teams, creative partners, and media owners.
  • They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
  • They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.
  • Collaborative Partnership – embraces and drives the OMG approach by building partnerships with others on behalf of our clients.
  • Full Funnel Mindset - ability to deliver full funnel strategic thinking across awareness and transactional budgets; including major eRetail partnerships
  • Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation – helps determine the right opportunities and brings them to life in impactful ways.
  • Relationship Building – personal and client-focused engagement.
  • Inspiring Leadership – challenges a team to solve clients challenges in unique ways.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023
New York, New York, USA
295 employees (57 in marketing)

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
39 (13% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
8