Responsibilities

• Develop and execute the strategic roadmap for Talbots Rewards and Credit Card programs to drive sales, retention, and customer lifetime value.
• Own program performance across member growth, engagement, card acquisition, spend, retention, and profitability metrics.
• Manage the member value model, including tier structure, rewards mechanics, benefit economics, funding, and margin impact.
• Lead loyalty and credit marketing strategies, including promotional planning, benefit enhancements, customer communications, and member engagement.
• Manage relationships with credit card and loyalty partners, including contract performance, vendor optimization, compliance requirements, and financial negotiations.
• Partner with CRM and Customer Analytics to develop segmentation, personalization, acquisition, and retention strategies.
• Identify opportunities to increase loyalty participation and credit card adoption across stores, e-commerce, and customer service.
• Build business cases for program enhancements, new benefits, strategic investments, and member experiences.
• Collaborate with Merchandising, Planning, Finance, and Marketing to align loyalty and credit initiatives with customer and business goals.
• Monitor competitive trends and emerging customer engagement strategies to maintain a differentiated value proposition.

Requirements

• Bachelor's degree required
• 8+ years of experience in Loyalty, CRM, Credit Card Marketing, Customer Retention, or related marketing disciplines.
• Experience managing retail loyalty programs and/or co-branded or private-label credit card programs.
• Strong understanding of customer lifecycle marketing, customer segmentation, retention strategies, and engagement programs.
• Demonstrated ability to leverage customer data and analytics to drive business decisions and measurable outcomes.
• Proven experience managing strategic vendor and financial partnerships.
• Strong financial acumen with experience developing business cases, managing budgets, and evaluating program profitability.
• Excellent communication and presentation skills with the ability to influence executive and cross-functional stakeholders.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays
• The target salary range for this role is: $140,000 - $150,000
• On-site : This position works on-site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham, MA.