Univision Communications Inc

Director, CRM and Creative Development

Miami, FL (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive TelevisaUnivision's CRM lifecycle marketing across acquisition, engagement, and retention to grow subscription value.

  • 8+ years in CRM/lifecycle or performance marketing.
  • Must-have: Experience with Braze or Salesforce and attribution platforms.
  • Standout: Cross-functional leadership across product, design, data, and growth.

Job Description

Responsibilities

  • Define and execute lifecycle marketing strategy across acquisition, engagement, and retention
  • Establish KPIs to drive performance improvements in LTV, churn reduction, and conversion
  • Design, build, and optimize CRM journeys (email, push, in-app) including static and dynamic events
  • Develop testing and optimization frameworks to improve engagement and funnel performance
  • Lead collaboration across designers and copywriters to develop high-impact lower-funnel creative
  • Build structured processes for creative intake, briefing, execution, and feedback loops
  • Develop content calendars aligned to promotions, launches, tentpole events, and programming moments
  • Ensure consistent brand expression across CRM touchpoints within the broader ViX ecosystem
  • Partner with Paid Media to ensure cross-channel alignment and performance optimization
  • Collaborate with Data and Analytics teams to develop dashboards and reporting tools

Requirements

  • Bachelor's degree in communications, Marketing, Business Administration, Advertising, or related field
  • 8+ years of experience in CRM, lifecycle marketing, or performance marketing
  • Strong knowledge of acquisition and engagement metrics (CTR, conversion rate, open rate, retention, LTV)
  • Experience with attribution platforms such as AppsFlyer and Kochava
  • Advanced experience with CRM platforms (Braze, Salesforce, or similar)
  • Strong analytical skills and advanced proficiency in reporting and web analytics tools
  • Full professional proficiency in English

Preferred

  • Experience in streaming, media, or subscription-based businesses
  • Strong relationship-building and cross-functional collaboration skills
  • Ability to thrive in a high-growth, evolving environment
  • Professional proficiency in both English and Spanish
  • Familiarity with and engagement in Spanish-language content and media

Benefits

  • TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401(k), life and other insurance plans, in addition to comprehensive medical, dental, and vision coverage.

Marketing Team

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