Director, Creator Marketing

Responsibilities

• Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.
• Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent.
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.
• Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound.
• Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid-level team members.
• Ensure proper measurement planning and contribute to recap storytelling that demonstrates campaign impact and ROI.
• Support new business and organic growth opportunities by identifying ways creator work can extend across clients.
• Mentor and manage team members, fostering development, setting goals, and guiding project prioritization.
• Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency.

Requirements

• 6+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or a related digital marketing field.
• 5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers.
• Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content).
• Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights.
• Experience managing or mentoring junior and mid-level staff.
• Excellent written and verbal communication skills, including professional client communication and internal collaboration.
• Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders.
• Bachelor’s degree in marketing, communications, media, or related field, or equivalent work experience.
• Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8).
• Ability to distill platform trends and translate them into actionable recommendations.

Preferred

• Experience developing and leading creator marketing programs for CPG and/or QSR brands , with an understanding of the pace, cultural relevance, and consumer engagement required within these categories.
• Experience working with large, highly visible consumer brands and translating broader brand and marketing objectives into creator-led strategies.
• Strong understanding of how creators can support product launches, cultural moments, brand campaigns, always-on programming, and other consumer marketing initiatives.
• Direct experience leading creator campaigns within integrated earned, paid, and owned teams.
• Comfort managing both large-scale and nimble creator programs across brands and business objectives.
• Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams.
• Experience navigating fast-paced client environments with multiple campaigns, stakeholders, creators, and deliverables in market simultaneously.

Benefits

• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.