Director of Creator & Influencer Marketing

Miami, FL (On-site)

$125K/yr – $135K/yrSenior Level7+ years expFull time

Posted 4 days ago

Job Summary

You will own the end-to-end creator and influencer marketing strategy for GLD, building annual roadmaps and leading creator partnerships across sports, fashion, music, and culture.

  • Own the creator strategy and partner programs end-to-end, from seeding and paid partnerships to affiliate and ambassador initiatives
  • Lead cross-functional campaigns with Brand, Social, and Creative teams and manage creator relationships, budgets, and negotiations

Job Description

Responsibilities

  • Develop and lead the overall creator and influencer marketing strategy aligned to business and brand objectives.
  • Build annual and seasonal creator roadmaps across sports, music, fashion, lifestyle, gaming, culture, and women’s categories.
  • Identify opportunities for GLD to lead culturally relevant conversations and moments through creators.
  • Create scalable creator frameworks across:
  • Seeding
  • Paid partnerships
  • Affiliate/incentive programs
  • Ambassadors
  • Celebrity talent
  • Community creators

Requirements

  • 7–10+ years of experience in creator marketing, influencer marketing, talent partnerships, social strategy, or cultural marketing.
  • Deep understanding of the creator economy and social media landscape across:
  • Instagram
  • TikTok
  • YouTube
  • Snapchat
  • Emerging platforms
  • Strong network across creators, athletes, artists, stylists, talent managers, and agencies.
  • Proven experience leading creator campaigns for fashion, lifestyle, sports, streetwear, beauty, or culturally driven brands.
  • Strong understanding of both organic and paid creator strategies.

Preferred

  • Experience working with licensed sports, athletes, or entertainment partnerships.
  • Experience integrating creators into retail and experiential marketing programs.
  • Understanding of affiliate and creator commerce models.
  • Familiarity with influencer analytics and creator management platforms.
  • Experience using AI tools and emerging technologies to improve creator sourcing, reporting, workflow efficiency, and content ideation.
GLD logo

GLD

GLD – Winning Together Through Innovation and ImpactIn 2015, Christian Johnston and his childhood friends turned a dream into reality: designing bold, high-quality jewelry that inspires self-expression. What started in a Pittsburgh basement is now a global brand, headquartered in a 12,000-square-foot facility in Miami, with millions of customers worldwide and collaborations with the world’s top athletes and entertainers.At GLD, winning together defines who we are. Our success comes from a culture of grit, accountability, and relentless drive, where every team member’s contribution matters. Like a championship team, we push boundaries, solve challenges, and celebrate wins—all while having fun along the way.We’ve partnered with icons like ASAP Rocky, Carmelo Anthony, Paul Pogba, and organizations like the NBA and NFL, cementing our place at the intersection of fashion and culture. These collaborations are a testament to the authentic connection we have with those shaping the world.Our team operates in a fast-paced, high-performance environment where creativity and innovation thrive. We reward talent and results, providing mentorship and leadership opportunities designed to help employees grow and excel. Double-digit growth, expansion into 100+ countries, and world-class partnerships are just part of the success story you’ll help write.Recognized as a Top Workplace, GLD is a platform for career success and global impact. If you’re passionate about pushing creative boundaries and delivering excellence, GLD is where your hard work turns into legacy.Join us. Let’s keep winning forward.Learn more at www.gld.com

Founded in 2015
Miami, Florida, USA
103 employees (24 in marketing)

Salaries

Posted range

$125K/yr – $135K/yr

Taken straight from the job posting.

See all GLD salaries

Marketing Team

Marketing Team Size
17 (17% of company)
Median Career Experience
9.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 8 months ago

Funding History

  • Jul 2025
    Private Equity
  • Sep 2021
    Private Equity

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$62.1K
Traffic Source Mix
Search
43.2%
Direct
48.8%
Referral
3.3%
Social
3.4%
Paid
1.2%

Headcount Trend

Current headcount: ~103

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