Responsibilities

• Manage the teams that own Creator Program and publisher affiliate program strategy and execution
• Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in-house ambassador program
• Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
• Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
• Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
• Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
• Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
• Mentor and grow a high-performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape
• This role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Requirements

• 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network; experience building in-house creator programs is ideal
• Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
• Experienced people manager with a track record of building and leading high-performing teams
• Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high-value partnerships that reach new, incremental audiences
• Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market), and comfortable building and defending a GMS/revenue forecast to finance and senior leadership
• Understands the limits of last-click attribution in a creator/affiliate context and how correction models work, along with affiliate network infrastructure (e.g., Impact, Rakuten, AWIN, Partnerize) and how bidding and commission structures actually get optimized
• Proven success partnering across teams — Product & Engineering, Comms, Brand Strategy, Advertising Creative — to deliver shared goals
• Highly collaborative, with a passion for Etsy's mission to keep commerce human and support the creativity of small business owners

Benefits

• equity package
• annual performance bonus
• competitive benefits that support you and your family