Responsibilities

• Oversee, manage, and staff a dedicated team of (~4-6) full-time creative strategists, fostering their growth and success.
• Lead the development and execution of innovative digital, channel, and content strategies across platforms and customer touchpoints, including 360 campaigns, social, video, and emerging technologies.
• Translate business priorities into clear, actionable briefs that inspire impactful work
• Partner with fellow Creative Strategy Director in B2B to establish team vision, best practices, and scalable processes
• Collaborate with inter-agency teams (Account, PM, Creative) to ensure excellence throughout the project lifecycle
• Build strong relationships and trust with product and marketing partners, influencing long-term marketing roadmaps.
• Work with enterprise insights team to harness customer research, competitive analysis, category trends, and consumer behavior to guide strategy development
• Partner with enterprise digital teams across analytics, SEO, and marketing platforms to design seamless, connected digital customer journeys
• Confidently present and advocate for clear creative visions and strategies to internal and external stakeholders, including senior leadership