Director, Creative Strategy LATAM

Miami, FL (Hybrid)

$130K/yr – $175K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own LATAM social creative by steering culturally fluent, platform-native content that travels across markets while staying true to local audiences and bold brand voice.

Ownership: Latin America social creative lead spanning Mexico, Brazil, and Argentina with direct production oversight and cross-functional alignment.
Audience/Content: Social-first concepts across organic, paid, creator-led, and large-scale production aimed at culturally relevant storytelling and shareable moments.
Collaboration/Impact: Partner with Global Creative, Brand, Strategy, and local teams to continuously raise the bar and feed LATAM learnings into global playbooks.

Job Description

Own Social-First Creative for SharkNinja Brands Across LATAM
Serve as the creative lead and tastemaker for SharkNinja brands (Shark and Ninja) on social across Latin America — with Mexico as the primary focus and hands-on responsibility for Brazil and Argentina — in tight collaboration with the Global Social Creative team and VP, Social Creative
Develop breakthrough social-first ideas that balance entertainment, product storytelling, and cultural relevance for both new and existing products across organic, paid, influencer/creator, and large-scale production content
Ensure creative work is designed to travel across markets and platforms — through sharing, remixing, and conversation — while respecting local cultural nuance — driven by genuine curiosity about what makes each Latin American audience distinct
Create, Direct, and Ship
Write, edit, and shape content across short-form video, stills, and emerging formats — adapting for local audiences and platforms across LATAM markets
Direct shoots virtually and in-person with internal creators, influencers, studios, and production partners across Latin America — from lo-fi creator content to large-scale, high-production campaigns that break through the feed
Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market-relevant content outputs across LATAM
Partner Across Teams and Markets
Work hand-in-hand with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to ensure LATAM social creative is aligned with global brand vision while being locally excellent

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com