Responsibilities

• Creative Leadership & Brand Stewardship: Define and uphold global brand design standards, ensuring consistent and compelling visual identity across all channels.
• Strategize content needs that align with overall market objectives and international market needs.
• End-to-End Creative Execution: Oversee development and delivery of all creative assets—from concept through production, including product, packaging, merchandising, campaigns, digital assets and sales materials.
• Generate online advertising campaigns that could be transferred to traditional media if needed including strategy and execution of streaming TV campaigns.
• Keeps track of the status of all creative projects and complete the project on or before the set deadline.
• Supervise and facilitate the team of vendor partners; generate multiple concepts for a campaign or project.
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention across all online channels.
• Cross-Functional Partnership: Partner with Brand, Product Development, Online Retail, and PR to bring innovative products and programs to market aligned with business objectives.
• Retail & Promotional Experience: Lead creative development of retail environments, point-of-sale displays, and promotional programs to drive brand visibility and commercial performance.
• Team Leadership & Operations: Lead and develop the creative team while managing workflows, external partners, and timelines to ensure high-quality, on-time delivery.

Requirements

• 10+ years of Graphic Design & Merchandising experience
• Bachelor’s Degree in Fine Arts or Graphic Design
• Expert knowledge of Creative Suite software applications, specifically: InDesign, Illustrator & Photoshop
• Working knowledge of printing processes
• Proven ability to multi-task in a fast-paced environment with multiple projects and meet deadlines
• Keen attention to detail and troubleshooting skills
• Must be a team player; good at problem solving and completing tasks
• Excellent verbal and written communications skills
• Creative thinker with a keen eye for beauty and a passion for developing the aesthetics of the TWE brand

Benefits

• medical, dental, vision
• 401(k) with employer match
• competitive PTO plan
• collaborative work environment
• hybrid schedule for eligible positions