Responsibilities

• Lead and inspire the creative team—including designers, copywriters, content creators, and multimedia specialists—to develop innovative, high-quality marketing campaigns.
• Serve as the in-house creative director, providing approval, direction, and oversight of all creative assets (digital campaigns, print collateral, video, photography, website content) to ensure brand consistency, creative quality, and message alignment.
• Collaborate with external marketing agencies or freelancers to expand capabilities, set objectives, review deliverables, ensure timelines and ROI, and provide constructive feedback.
• Maintain and evolve the enrollment brand, ensuring messaging, positioning, and visual identity reflect the organization’s mission, student experience, and competitive differentiation.
• Define and lead strategy for student recruitment marketing, including driving awareness, prospect generation, applicant conversion, yield, and retention.
• Collaborate closely with enrollment/admissions, student services, communications, and digital teams to understand student personas, funnel metrics, and barriers to enrollment, and design campaigns that address them.
• Oversee multi-channel marketing campaigns, including digital advertising (social, search, display), email/marketing automation, content marketing, events/outreach, and community partnerships.
• Use data and analytics to track campaign performance (KPIs such as leads, inquiries, conversion rates, cost per inquiry/enrollment, return on ad spend), optimize strategies, and report results to senior leadership.
• Mentor and develop creative and marketing staff, fostering professional growth, innovation, and collaboration.
• Manage resources, budgets, and timelines for both internal and agency-driven marketing initiatives.

Requirements

• 7+ years of experience in creative marketing leadership
• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (preferred)
• Strong portfolio demonstrating innovative creative work across multiple marketing channels
• Proven experience managing internal teams and external agency partners

Preferred

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (preferred)
• Strong portfolio demonstrating innovative creative work across multiple marketing channels
• Experience in education or enrollment-focused organizations (7+ years of experience in creative marketing leadership)
• Strong portfolio demonstrating innovative creative work across multiple marketing channels