Responsibilities

• Own e-commerce creative across all digital shelves. Lead the vision and execution for Amazon, Walmart, Target, owned DTC websites, and international marketplaces.
• Develop best-in-class product listings. Oversee design and production of main images, gallery stacks, comparison charts, infographics, lifestyle shots, and video content that increase CTR and conversion on product listings.
• Elevate brand presence with enhanced content. Direct A+ content and EBC modules, storefront design, and landing pages that tell our brand and product stories clearly and persuasively.
• Guide product and packaging design. Partner with the Product and Design teams to ensure packaging, inserts, and kit design support both online listing performance and the customer's unboxing experience.
• Implement AI-powered creative workflows. Leverage generative tools for rapid visual exploration, copy variants, localization, and large-scale asset versioning, while ensuring compliance and brand quality.
• Experiment and optimize. Build and run testing programs for listing imagery, PDP modules, and offer framing; analyze results and codify learnings into e-commerce creative playbooks.
• Maintain global brand alignment. Ensure cohesive brand standards across all marketplaces while enabling localization for international teams and compliance needs.
• Partner with cross-functional teams. Work closely with Marketing, Growth, Product, Regulatory, and International teams to align creative with sales strategy, seasonal promotions, and new product launches.
• Lead and inspire the creative team. Mentor designers, copywriters, and video editors, fostering innovation, efficiency, and commercial awareness across global teams and external agency partners.
• Your work will directly impact how women and couples experience their fertility journey with us. By building emotionally supportive, science-grounded creative experiences, you will help: - Increase conversion rates and subscription adoption. - Strengthen trust in our products, apps, and brand promise. - Deliver content that educates as much as it sells, reinforcing our position as a credible, empathetic partner in women’s health. - Ensure Easy Healthcare remains a global leader in fertility and digital health innovation.

Requirements

• 8–12+ years of creative leadership in e-commerce or consumer brands, with a strong portfolio showing commerce-first creative (listings, PDPs, A+ / EBC modules, packaging support).
• 5+ years leading creative teams or agencies, ideally across international time zones.
• Proven ability to operationalize AI in creative workflows — from generating copy and imagery variants to scaling localization and asset versioning, with human QA and brand guardrails.
• Strong communication skills: able to guide cross-functional teams, present creative rationale to leadership, and collaborate effectively with international partners.
• A design sensibility that aligns with our brand style — feminine, minimal, supportive, and emotive — while ensuring assets perform commercially.
• Analytical mindset: experience testing and optimizing creative (A/B, CTR/CVR metrics, heatmaps) to drive measurable lift in conversion and sales.
• Proficiency in modern creative tools (Figma, Adobe Creative Suite, video/motion editors) and familiarity with e-commerce CMS and DAM systems.
• Bachelor’s degree in Design, Visual Arts, Communications, or equivalent experience.