Responsibilities

• Own and champion the AmaWaterways creative vision across all consumer-facing channels and touchpoints, ensuring a cohesive, high-quality, and emotionally resonant brand expression.
• Translate brand strategy and marketing objectives into compelling creative concepts, campaigns, and content that connect with target audiences and drive business results.
• Serve as the creative authority on all marketing output, providing clear, constructive, and inspiring creative direction and feedback across the studio.
• Develop and maintain a creative vision that reflects the full richness of the AmaWaterways experience: the destinations, the culture, the cuisine, the people, and the transformative power of river travel.
• Partner with the Chief Creative & Marketing Officer, the Executive Leadership and the full creative content studio team to evolve the brand's visual identity, tone of voice, and storytelling approach in response to market opportunities and audience insights.
• Lead, manage, and develop a talented in-house team of designers, writers, photographers, videographers, and content creators - building a culture of craft, collaboration, and creative ambition.
• Establish and oversee the creative studio's workflows, processes, project management systems, and quality standards to ensure efficient and excellent delivery across a high volume of work.
• Manage the creative pipeline in partnership with marketing leadership, balancing strategic priorities, campaign deadlines, and resource capacity.
• Identify capability gaps and make recommendations for team growth, freelance augmentation, or external agency partnerships where needed.
• Foster a studio environment that attracts and retains top creative talent, one that is inspiring, inclusive, feedback-rich, and oriented toward continuous improvement.