Responsibilities

• Partner with the VP of Marketing and marketing leadership to translate Veridian’s marketing strategy, member insights, and business priorities into creative strategies that strengthen brand awareness, engagement, loyalty, and growth.
• Lead the execution and evolution of Veridian's brand expression and creative direction across marketing campaigns, digital channels, social media, branch environments, internal communications, and member-facing experiences.
• Lead, manage, and develop the creative team, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Direct the development of campaign concepts, visual systems, content strategies, and creative assets that align with Veridian's brand standards, marketing objectives, and member experience expectations.
• Oversee creative execution across print, digital, social, email, web, video, motion, branch merchandising, and paid media channels to ensure work is high-quality, effective, consistent, and aligned with established strategies.
• Guide creative work from concept through launch, providing direction, coaching, and feedback to ensure brand alignment, message clarity, accessibility, channel effectiveness, and readiness for implementation.
• Create member-centered brand experiences that strengthen understanding, inspire action, and deliver a cohesive experience across the member journey.
• Lead the creative strategy and execution for enterprise campaigns, growth market initiatives, branch openings, product promotions, member education efforts, and always-on marketing programs.
• Elevate Veridian's reputation through compelling community storytelling, public-facing communications, market activations, and brand experiences that reflect the organization's purpose, values, and commitment to members.
• Establish, maintain, and evolve brand standards, creative guidelines, templates, campaign systems, and reusable assets that improve consistency, efficiency, and scalability across marketing initiatives.

Requirements

• Bachelor's degree in Graphic Design, Marketing, Advertising, Digital Media, Communications or related field, or equivalent combination of education, training and 8+ years of relevant experience.
• 8+ years of experience in brand, creative, marketing, advertising, or content-related roles.
• 3+ years of people leadership experience managing creative, design, content, or brand teams.
• Experience successfully leading integrated marketing campaigns across multiple marketing channels.
• Experience successfully developing and maintaining brand standards and creative systems.

Preferred

• Experience leading brand, creative, or marketing initiatives within financial services, credit unions, banking, insurance, healthcare, or another regulated industry.
• Experience directing integrated, multi-channel marketing campaigns that support member acquisition, engagement, retention, education, or market growth.
• Experience developing and evolving brand standards, creative systems, content frameworks, or enterprise-wide marketing assets.
• Experience managing external agencies, creative vendors, production partners, photographers, videographers, or other specialized marketing resources.
• Familiarity with modern marketing technologies, analytics platforms, and AI-assisted creative tools used to support campaign execution, personalization, content development, and performance insights.