Director of Corporate Brand & Communications

Gonzales, TX (On-site)

$155K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 3 hrs ago

Job Summary

Own the enterprise corporate brand and communications function, guiding strategy, governance, and execution to build a cohesive narrative and strong reputation across stakeholders.

  • Lead brand strategy and identity evolution
  • Shape enterprise narrative and executive messaging
  • Drive governance, standards, and cross-functional alignment

Job Description

Responsibilities

  • Lead the development, implementation, and ongoing evolution of the organization's corporate brand strategy, positioning, purpose, and identity.
  • Collaborate with the leadership team to articulate the enterprise corporate narrative, key messages, and reputation.
  • Establish corporate brand standards, governance processes, and guidelines, ensuring consistent expression of the brand across functions, locations, and stakeholder groups.
  • Ensures the corporate brand reflects the organization's purpose, strategy, values, culture, and desired reputation.
  • Partner with Marketing to maintain clear alignment between the corporate brand and product/customer brands while establishing appropriate ownership and decision rights.
  • Evaluate opportunities to strengthen corporate brand awareness, differentiation, and stake
  • Monitor external perceptions, media coverage, stakeholder sentiment, and issues that could affect the organization.
  • Collaborate with leadership to develop and execute an integrated enterprise communications platform aligned with the organization’s strategy.
  • Lead corporate communications across internal and external stakeholder audiences with a balanced framework that ensures consistency.
  • Oversee corporate announcements, press releases, organizational communications, leadership messages, presentations, talking points, FAQs, and other internal and external communications.

Requirements

  • Bachelor’s degree in communications, public relations, journalism, marketing, business, or a related field; advanced degree preferred.
  • 10+ years of experience in corporate communications, corporate brand, public relations, reputation management, or related disciplines.
  • Significant experience leading corporate brand and/or enterprise communications programs.
  • Experience working with C-suite executives and senior business leaders.
  • Demonstrated experience managing complex communications issues and multiple stakeholder audiences.
  • Experience leading teams and managing agencies or external partners.
  • Corporate, agency, or similarly complex organizational experience preferred.
  • Food and beverage industry experience a plus.

Benefits

  • The total compensation package for this position also includes a choice of health care plan (medical, vision, and dental insurance), a quarterly incentive bonus, paid time off, parental leave, bereavement leave and a 401(K) for all eligible employees.
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Aspen Enterprises LTD

ASPEN ENTERPRISES, LTD. is a company based out of 6814 ALAMO DOWNS PARKWAY, San Antonio, Texas, United States.

San Antonio, Texas, USA
13 employees

Salaries

Posted range

$155K/yr – $175K/yr

Taken straight from the job posting.

Corporate Communications median pay in the United States

$161K/yr

Most pay falls between $105K and $195K. Based on 310 salaries.

See all Aspen Enterprises LTD salaries

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Director of Corporate Brand & Communications

Aspen Enterprises LTD · Gonzales, TX · On-site