Director, Copywriting

Los Angeles, CA (On-site)

$110K/yr – $130K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Build and steward donor-focused storytelling across channels, ensuring consistent, brand-aligned messaging for Kids and general audiences while guiding external partners with compelling talking points and creative concepts.

  • Copy Strategy & Audiences: Own end-to-end messaging across websites, apps, campaigns, PR, and fundraising materials for multiple audiences.
  • Brand Governance: Maintain voice, quality, and coherence through proofreading, editing, and cross-team collaboration.
  • Creative Partnerships: Shape narratives for influencers and ad partners, and develop talking points for collaborations.

Job Description

Responsibilities

  • Concept, write, and edit high-quality copy for a wide range of internal marketing needs, including website descriptions, mobile app copy, ad campaigns, PR materials, petitions, email journeys, direct mail, video titles and descriptions, social media captions, and fundraising materials.
  • Proofread and refine copy created by team members to ensure accuracy, consistency, and alignment with our brand voice and strategy.
  • Adapt messaging to seamlessly target both Kids and general (Grown-Up) audiences while maintaining a cohesive brand voice.
  • Create talking points and narrative for external ad partners and influencer campaigns.
  • Work on creative concepting for ideas ranging from company social media campaigns to presenter/talent appearances (i.e. how best to leverage their appearance).

Requirements

  • 10+ years of experience in copywriting and the creative field, with staff management abilities.
  • Extensive understanding of our digital media landscape and conservative-focused content.
  • Impeccable writing skills and proof/copyediting skills.
  • Passion for social media and good understanding of key trends.
  • Able to self-motivate, hold yourself accountable and no ego ( every idea doesn’t get picked up).
  • Exceptional creative writing skills with a focus on donor-targeted and fundraising content. Our donors span all ages/generations, and our Kids content specifically targets parents of elementary, middle and high school-aged students.
  • Your copy flows like a symphony, masterfully changing hearts and minds while connecting deeply with different audiences.
  • Strong project management skills with the ability to oversee multiple creative initiatives, manage timelines and deliverables, and coordinate cross-functional teams to ensure successful execution.

Preferred

  • The ideal candidate is a strong storyteller with the ability to shape narratives, drive consistency in voice, and deliver meaningful audience engagement.
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PragerU

PragerU transforms millions of young lives with short videos on the Internet. Watched 5 million times every day, PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope. From intellectual, fact-based 5-Minute Videos and powerful personal storytelling to educational animated shows made just for kids—PragerU helps young people keep or discover pro-American values. 70% of those watching PragerU videos have said that their mind has changed on at least one topic. To date, PragerU has garnered over 8 billion views on its website, mobile app, and social media channels.

Founded in 2011
Los Angeles, California, USA
127 employees (45 in marketing)