Responsibilities

• Serve as a writer for foundational campaigns, product launches, and major evergreen funnels.
• Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s.
• Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams.
• Manage junior copywriters— tasking them efficiently, developing their talent and sharing the key data.
• Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity.
• Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint.
• Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table.
• Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met.
• Track all project statuses and proactively hold team members accountable for deliverables and expectations.
• Create an environment of continuous feedback and access to up-to-date reporting.

Requirements

• Minimum 8 years of hands-on experience in direct response copywriting, with a portfolio showcasing results.
• At least 5 years of industry experience in skincare, women’s health, or health supplements.
• Demonstrated mastery of persuasive selling and funnel-based marketing.
• Outstanding organizational and project management skills, with proven success leading teams and projects in tools such as Notion.
• Extraordinary attention to detail—you catch typos, odd phrasing, and off-brand elements instantly.
• Experience with Descript (or similar) for video editing and test creation.
• Track record of running productive, purposeful meetings and driving actionable outcomes.
• Ability to enforce accountability while maintaining a positive, collegial team environment.
• Familiarity working within EOS framework preferred.

Preferred

• Familiarity working within EOS framework preferred.

Benefits

• Collaborate with a top-tier marketing team that values pace and performance.
• Take a pivotal role in launching campaigns seen by millions.
• Enjoy the flexibility and autonomy of a remote work environment built on trust and accountability.
• Receive competitive compensation and generous performance-based incentives.