Responsibilities

• Develop and execute a comprehensive content strategy across all Turnberry properties and social media platforms
• Build and manage forward-looking content calendars aligned with campaigns, activations, and seasonal priorities
• Translate marketing objectives into compelling, platform-specific content plans
• Partner closely with agency relationships to align external creative support, campaign needs, production timelines, and content deliverables with overall brand and business priorities
• Own the planning and execution of all content shoots across properties (photo, video, social-first content)
• Create detailed shoot plans including concepts, shot lists, location planning, talent coordination, and timelines
• Direct on-site shoots, providing creative direction to ensure content aligns with brand standards and vision
• Partner with internal teams, property teams, and external vendors (photographers, videographers, stylists, talent) to deliver high-quality content
• Collaborate with external agency partners to brief creative needs, coordinate production support, review deliverables, and ensure agency output aligns with Turnberry’s brand standards and content goals
• Establish and maintain a strong, cohesive visual identity across all brands and platforms